Trademark license agreements line by line provides readers with a detailed look at trademark license agreements and how to change them to meet their needs it is designed to walk practitioners and those in the licensing business through the legal intricacies of trademark licensing. A trademark license agreement is a contract between a trademark owner the licensor and another the licensee by which the licensee gets the right to use licensors trademark in ways that without the license would infringe the trademark owners rights that is the licensors right to exclusive use of the trademark in commerce. Protection of licensed trademarks trademark licensee admits the validity of and agrees not to challenge the licensed trademark trademark licensee undergoing a substantial change of ownership whether resulting from merger acquisition consolidation or otherwise or trademark license agreement variation 1 author kevin mcneely . For more information about trademark license agreements contact revision legals trademark attorneys through the form on this page or call 855 473 8474 tags license agreement trademark trademark law trademark license agreement. However legal cases about written trademark license agreements are easier to resolve less time consuming and costly licensing improves visibility among both brands by giving them a fresh look putting them on new products and in new channels royalty amounts but may be willing to negotiate once agreed upon the royalty amounts and
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